Rus Eng


Eco-Friendly fashion brand by Yael Aflalo


23 Howard St, New York, NY 10013
+1 855-756-0560
Mon-Sat 11:00–20:00
Sun 11:00–19:00

Founded in 2009, Reformation was born with a rebellious spirit and a lofty ambition: to make edgy and feminine apparel using sustainable methods and materials, while saving retail from its doom. They developed a customer base with their on-trend pieces made from deadstock fabric, sustainably sourced material, and repurposed vintage clothes. Currently, Reformation has three retail locations in downtown New York – our fave is located on Bond Street.

The Quote: «Being naked is the #1 most sustainable option. Reformation is #2»

FYI: The team host tours of factory in LA so you can see it in real life and meet the people who make your clothes. They take place on the first Friday of every month at 10:30am.

Tags: Reformation,New York